It is known that advertising is the main supplier of various websites including social networking sites, which seems to be Facebook will look to exploit this better exploit the potential, where the company began to rely on the Atlas platform to launch a new advertising strategy.
And will begin to Facebook in the new ad policy to rely on technology Atlas Advertiser Suite where previously the company and that the acquisition of Atlas platform from Microsoft last year without the corresponding identification, the new platform is compatible with all smart devices (personal computers, computers Tablets and smart phones) and aims to better track the user in order to study and analyze the behavior on the network which was used by the machine and thus are compatible with the needs of ad offers different companies.
On the other hand, Facebook confirms that though the users' identities will never be disclosed to advertisers or to any party, and it is only with the study aims to help advertisers to deliver targeted ads.
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